This website is work in progress :)
Hi, I’m Karla and I’m a Product Designer
Contact me
Connect with me
From Leaky Funnel to Trust-Based Growth: Re-architecting Onboarding
Diagnosing the "why" behind a leaky funnel. I led the strategy to replace a high-friction KYC process with a modular, trust-based architecture, projected to lift conversion by 30%.
Read more
Fixing the Front Door: A Welcome Screen Redesign
Redesigning Bitpanda’s welcome experience. I replaced a confusing static screen with a narrative-driven flow that built trust and motivation, driving an 8% increase in new user sign-ups.
Read more
The Psychology of Waiting: Reducing Support Load through Transparency
Reducing frustration through transparency. I led the redesign of the support queue, using "Wizard of Oz" testing to validate a system that reduced support tickets by 10%.
Read more
See all →
Founder, Creative Director & Product Designer / Soda Studio Design
2024 - Present, Amsterdam
Senior Product Designer / The NU
2023 - 2024, Amsterdam
UX Designer / Bitpanda
2022 - 2023, Amsterdam
Product Designer / N26
2021 - 2022, Berlin
UX Designer / Contractor
2020 - 2021, Berlin
"Inspiration for how to solve experience problems: making the right questions, looking for answers, testing possibilities, and finding real user results. Lovely person with amazing team spirit. Always available to help and discuss topics about design solutions. She brings her point of view always supported by logic and human behaviour."
Daniela Vieira
Senior Product Designer at Bitpanda
"I've had the privilege of collaborating with Karla on multiple projects and I was always impressed by her creative approach to problem-solving and her ability to clearly communicate her design ideas. I loved that she emphasised seeking continuous feedback to ensure that her design progress was on the right track. This really helped us all be on the same page and led to quick results."
Zsuzsanna Csontos
Science Writer at The Nu
"She would always be up for a session with the senior design team to discuss or improve something that she was working on. The best part was that we would all be carried away by that spirit and would do the same thing! Any team that she joins will be energised by her positivity, eagerness and curiosity, and any project she works on is bound to be made with care, quality and thoroughness."
Mike Aguirre
Product Designer at Bitpanda
“…In her daily work, Karla was a highly reliable, resilient, and efficient employee. She was characterized by her great work motivation as well as her outstanding extent of initiative, engagement, and commitment... In a quantitative and qualitative regard, Karla always obtained excellent work results. [...] The ideas she contributed have made a significant impact on the success of the Team as well as N26”
Marina Jakulic
Product Designer Lead at N26
Hi, I’m Karla 👋🏼

I’m a Senior Product Designer with 5+ years of experience launching products in startups and helping scaleups grow. I started out building 0-to-1 products from scratch, which shaped my ability to balance the big picture with tactical details. This helps me make design decisions that directly support business goals.
I see myself as a Behavioral and System Thinker. I love digging into complex problems and figuring out logical solutions, always looking for the “why” behind the data to drive growth.
Currently based in Amsterdam, I’ve worked with teams across three continents. I value inclusive cultures and tend to over-communicate to ensure alignment, because great products come from great teamwork.
This website is work in progress :)
Hi, I’m Karla and I’m a Product Designer
Contact me
Connect with me
From Leaky Funnel to Trust-Based Growth: Re-architecting Onboarding
Diagnosing the "why" behind a leaky funnel. I led the strategy to replace a high-friction KYC process with a modular, trust-based architecture, projected to lift conversion by 30%.
Read more
Fixing the Front Door: A Welcome Screen Redesign
Redesigning Bitpanda’s welcome experience. I replaced a confusing static screen with a narrative-driven flow that built trust and motivation, driving an 8% increase in new user sign-ups.
Read more
The Psychology of Waiting: Reducing Support Load through Transparency
Reducing frustration through transparency. I led the redesign of the support queue, using "Wizard of Oz" testing to validate a system that reduced support tickets by 10%.
Read more
See all →
Founder, Creative Director & Product Designer / Soda Studio Design
2024 - Present, Amsterdam
Senior Product Designer / The NU
2023 - 2024, Amsterdam
UX Designer / Bitpanda
2022 - 2023, Amsterdam
Product Designer / N26
2021 - 2022, Berlin
UX Designer / Contractor
2020 - 2021, Berlin
"Inspiration for how to solve experience problems: making the right questions, looking for answers, testing possibilities, and finding real user results. Lovely person with amazing team spirit. Always available to help and discuss topics about design solutions. She brings her point of view always supported by logic and human behaviour."
Daniela Vieira
Senior Product Designer at Bitpanda
"I've had the privilege of collaborating with Karla on multiple projects and I was always impressed by her creative approach to problem-solving and her ability to clearly communicate her design ideas. I loved that she emphasised seeking continuous feedback to ensure that her design progress was on the right track. This really helped us all be on the same page and led to quick results."
Zsuzsanna Csontos
Science Writer at The Nu
"She would always be up for a session with the senior design team to discuss or improve something that she was working on. The best part was that we would all be carried away by that spirit and would do the same thing! Any team that she joins will be energised by her positivity, eagerness and curiosity, and any project she works on is bound to be made with care, quality and thoroughness."
Mike Aguirre
Product Designer at Bitpanda
“…In her daily work, Karla was a highly reliable, resilient, and efficient employee. She was characterized by her great work motivation as well as her outstanding extent of initiative, engagement, and commitment... In a quantitative and qualitative regard, Karla always obtained excellent work results. [...] The ideas she contributed have made a significant impact on the success of the Team as well as N26”
Marina Jakulic
Product Designer Lead at N26
Hi, I’m Karla 👋🏼

I’m a Senior Product Designer with 5+ years of experience launching products in startups and helping scaleups grow. I started out building 0-to-1 products from scratch, which shaped my ability to balance the big picture with tactical details. This helps me make design decisions that directly support business goals.
I see myself as a Behavioral and System Thinker. I love digging into complex problems and figuring out logical solutions, always looking for the “why” behind the data to drive growth.
Currently based in Amsterdam, I’ve worked with teams across three continents. I value inclusive cultures and tend to over-communicate to ensure alignment, because great products come from great teamwork.
This website is work in progress :)
Hi, I’m Karla and I’m a Product Designer
Contact me
Connect with me
From Leaky Funnel to Trust-Based Growth: Re-architecting Onboarding
Diagnosing the "why" behind a leaky funnel. I led the strategy to replace a high-friction KYC process with a modular, trust-based architecture, projected to lift conversion by 30%.
Read more
Fixing the Front Door: A Welcome Screen Redesign
Redesigning Bitpanda’s welcome experience. I replaced a confusing static screen with a narrative-driven flow that built trust and motivation, driving an 8% increase in new user sign-ups.
Read more
The Psychology of Waiting: Reducing Support Load through Transparency
Reducing frustration through transparency. I led the redesign of the support queue, using "Wizard of Oz" testing to validate a system that reduced support tickets by 10%.
Read more
See all →
Founder, Creative Director & Product Designer / Soda Studio Design
2024 - Present, Amsterdam
Senior Product Designer / The NU
2023 - 2024, Amsterdam
UX Designer / Bitpanda
2022 - 2023, Amsterdam
Product Designer / N26
2021 - 2022, Berlin
UX Designer / Contractor
2020 - 2021, Berlin
"Inspiration for how to solve experience problems: making the right questions, looking for answers, testing possibilities, and finding real user results. Lovely person with amazing team spirit. Always available to help and discuss topics about design solutions. She brings her point of view always supported by logic and human behaviour."
Daniela Vieira
Senior Product Designer at Bitpanda
"I've had the privilege of collaborating with Karla on multiple projects and I was always impressed by her creative approach to problem-solving and her ability to clearly communicate her design ideas. I loved that she emphasised seeking continuous feedback to ensure that her design progress was on the right track. This really helped us all be on the same page and led to quick results."
Zsuzsanna Csontos
Science Writer at The Nu
"She would always be up for a session with the senior design team to discuss or improve something that she was working on. The best part was that we would all be carried away by that spirit and would do the same thing! Any team that she joins will be energised by her positivity, eagerness and curiosity, and any project she works on is bound to be made with care, quality and thoroughness."
Mike Aguirre
Product Designer at Bitpanda
“…In her daily work, Karla was a highly reliable, resilient, and efficient employee. She was characterized by her great work motivation as well as her outstanding extent of initiative, engagement, and commitment... In a quantitative and qualitative regard, Karla always obtained excellent work results. [...] The ideas she contributed have made a significant impact on the success of the Team as well as N26”
Marina Jakulic
Product Designer Lead at N26
Hi, I’m Karla 👋🏼

I’m a Senior Product Designer with 5+ years of experience launching products in startups and helping scaleups grow. I started out building 0-to-1 products from scratch, which shaped my ability to balance the big picture with tactical details. This helps me make design decisions that directly support business goals.
I see myself as a Behavioral and System Thinker. I love digging into complex problems and figuring out logical solutions, always looking for the “why” behind the data to drive growth.
Currently based in Amsterdam, I’ve worked with teams across three continents. I value inclusive cultures and tend to over-communicate to ensure alignment, because great products come from great teamwork.